Paul bassett case
Paul Bassett is a high-end Korean coffee shop chain. Their shops are urban and mostly in Seoul. They get their name after an Australian world champion (2003) barista – this should show you how serious they take the coffee culture.
They blend and roast their own coffee, and sell it directly to consumers, or wholesale to other coffee shops. Every shop has at least one barista.
In 2016 their where looking for pastries that complemented perfectly with coffee. It was then they met the nata, and us.
We first met Paul Bassett’s management at Anuga, in October 2014. We easily spotted what could be a successful partnership between the attractive coffee shop chain and our product.
In a record breaking time, we successfully launched the natas on the 15th of April 2016. Half an year developing and deploying a marketing strategy, dealing with import permits, logistics, shipment and implementing it all.
When we first met at one of the world's biggest food trade shows.
We signed the supply contract around Christmas time.
Importing procedures; developed the strategy & marketing plan.
First production batch and shipment sent.
On its debut, the nata sold 7 times more than the previous best-seller.
The nata sold 11 times more than the previous best-seller. New record.
MARKETING, AWARENESS & LAUNCHING
POS video for the product launch.
POS video for the launch of new flavours.
Launched on the 15th of April 2016, and best-seller ever since…
average units sales/shop/day
SOCIAL MEDIA MENTIONS ON THE FIRST WEEK
NEW FLAVOURS DEVELOPED