Category: Business

Gulfood 2026: key takeaways from one of the world’s most influential food trade shows

Global insights, market direction and strategic relevance for food brands

Gulfood 2026, held in Dubai, once again confirmed its role as one of the most influential global platforms for the international food and beverage industry. Bringing together producers, distributors, buyers, and decision-makers from across the world, the event offered a privileged perspective on where the global food market is heading – and how brands must position themselves to remain relevant.

For export-oriented companies like BY Foods, Gulfood is not only a trade fair. Instead, it functions as a strategic observatory of global demand, buyer expectations, and emerging market dynamics.

Why Gulfood 2026 matters in global food trade

Gulfood has long established itself as a reference point for international food trade, particularly at the intersection of Europe, the Middle East, Asia and Africa.

In 2026, the event reinforced several realities of global food business:

Buyers are increasingly focused on reliable partners, not just innovative products
Quality validation and consistency play a central role in purchasing decisions
Export readiness, logistics capability and compliance are now baseline expectations

As a result, Gulfood continues to be a key meeting point for brands aiming to scale internationally with credibility.

Key trends observed at Gulfood 2026

1. Consistency over novelty

While innovation remains relevant, many buyers prioritised products that demonstrate. Therefore, brands with a clear quality track record and validated credentials stood out more than one-off concepts.

2. Certifications and awards as decision enablers

In international negotiations, independent recognitions increasingly act as risk-reduction tools. For this reason, awards, certifications and third-party validations were frequently referenced in commercial discussions.

3. Export-ready brands with operational maturity

Beyond product quality, buyers showed strong interest in brands capable of:

Managing large-scale production
Ensuring cold chain and logistics reliability
Adapting packaging and formats to different markets

As a result, operational maturity has become as important as brand storytelling.

Gulfood as a strategic platform for export-driven brands

In international food trade, trade shows like Gulfood are more than visibility moments. Instead, they operate as strategic checkpoints, allowing brands to:

Validate their market positioning
Test value propositions across regions
Build long-term commercial relationships

Moreover, Gulfood provides a rare opportunity to engage with multiple markets in a single context, accelerating learning cycles and strategic alignment.

The role of Gulfood in BY Foods’ international strategy

For BY Foods, Gulfood 2026 aligned with a broader export-focused vision grounded in:

Long-term partnerships rather than transactional sales
Measurable quality and consistency
Scalable products adapted to diverse international markets

Therefore, participation in global events like Gulfood supports not only commercial growth but also strategic clarity regarding where the brand creates the most value.

As global food markets become more competitive and more regulated, platforms such as Gulfood will continue to play a critical role in shaping international trade dynamics.

Ultimately, Gulfood 2026 reaffirmed a clear message: in the global food business, success is built on consistency, credibility,Gulfood 2026 and operational excellence – not on short-term trends.

Original Nata Pura wins 2 stars at the Superior Taste Award in 2025

original nata pura by foods winner of superior taste award 2025

A benchmark of quality and consistency in Portuguese pastry

BY Foods is proud to announce that Original Nata Pura has once again been awarded 2 stars at the Superior Taste Award, reinforcing its position as an internationally recognised, award-winning Portuguese pastel de nata.

This distinction, granted by the International Taste Institute, highlights outstanding flavour, and something far more difficult to achieve at scale: consistency over time.

For BY Foods, this renewed recognition is a clear validation of its long-term commitment to quality, precision and authenticity in Portuguese pastry.

A consistent Superior Taste Award recognition over the years

Our Portuguese eggtart or pastel de nata – Original Nata Pura – has been evaluated multiple times by independent international juries and has consistently achieved high sensory scores across different editions of the Superior Taste Award.

This continuity reflects a robust production model built on:

Strict quality control procedures;
Carefully selected ingredients;
A stable and replicable recipe;
Controlled production and freezing processes.

In global food markets, consistency is often more valuable than novelty. It is what builds trust with distributors, retailers and foodservice partners.

What does a 2-star Superior Taste Award mean?

The Superior Taste Award is one of the world’s most respected certifications dedicated exclusively to taste evaluation. Products are blind-tested by professional chefs and sommeliers, with no information regarding brand, origin or price positioning.

A 2-star rating indicates:

Remarkable taste quality;
Strong balance between flavour, texture and aroma;
High overall sensory performance.

For buyers and partners, this award serves as an independent and objective quality benchmark.

Original Nata Pura: an award-winning Portuguese pastel de nata

BY Foods developed Original Nata Pura to deliver an authentic Portuguese custard tart experience, adapted to the demands of international distribution.

Its success lies in balancing tradition with scalability:

Respect for classic Portuguese pastry heritage;
Performance across retail and foodservice channels;
Reliable results in different markets and consumption contexts.

This renewed Superior Taste Award reinforces the product’s positioning as a premium, export-ready Portuguese pastry.

Why international awards matter in food exports

Awards in international food trade are more than marketing assets. They function as decision-support tools for importers, distributors and retailers.

A recognised certification:

Reduces perceived risk for new markets;
Supports negotiations with buyers;
Strengthens credibility in competitive international tenders.

For BY Foods, international recognition aligns directly with its export-driven strategy and long-term brand building.

BY Foods’ commitment to measurable quality

Winning the same award across multiple years reflects a company culture focused on:

Continuous improvement;
Process optimisation;
Long-term partnerships;
Measurable, repeatable quality standards.

Original Nata Pura’s renewed 2-star distinction confirms that quality at BY Foods is systematic.

As BY Foods continues to expand globally, maintaining recognised quality standards remains a strategic priority. As a result, awards such as the Superior Taste Award serve as both validation and responsibility: a confirmation of excellence, and a commitment to uphold it.

👉 Learn more about the award evaluation here:
https://www.taste-institute.com/en/awarded-products/product-details/7546856918

Nata Pura named International Bakery Awards Product of the Year 2025: a milestone in global expansion and brand consolidation in Portugal

Nata Pura has been named Product of the Year at the 2025 International Bakery & Confectionery Awards. This marks a major recognition for BY Foods and for the growing global appreciation of Portuguese pastry. The award highlights the product’s quality, innovation, and consistency. It also reflects the strength of a brand that has taken a traditional Portuguese icon to dozens of international markets. While doing so, it has preserved its authenticity.

The International Bakery Awards celebrate products that excel in flavour, creativity, and technical execution. Among a strong group of finalists, Nata Pura stood out for its ability to deliver the true characteristics of a traditional pastel de nata. Even in a frozen format, it preserves those characteristics.

The product keeps its crisp layers, smooth custard, and caramelised top even at scale. As a result, it achieves something few pastries manage without compromise.

Nata Pura enhances the original recipe rather than reinventing it. The brand combines classic baking techniques with modern production methods. This enables both artisan bakeries and large foodservice operators to offer a premium, reliable pastel de nata experience.

This balance between heritage and innovation has been key to its global acceptance.

The award also arrives at a moment when international demand for authentic bakery products is growing rapidly. Consumers are looking for craftsmanship, cultural identity and flavours with a story. Because of that, Nata Pura has become a symbol of this movement. It represents Portuguese culinary heritage with quality that resonates in markets around the world.

For retailers, distributors and potential franchise partners, the distinction sends a strong message. Nata Pura is a brand with clear vision, long-term potential and strong consumer appeal. Consequently, the award strengthens confidence in the brand and supports its continued expansion.

Being named International Bakery Awards Product of the Year 2025 is more than an honour. It validates the strategic vision that defines Nata Pura. More importantly, it marks a new chapter in the journey of a Portuguese icon. Today, it stands as a globally respected bakery favourite.

Nata Pura at MotoGP Portimão: a brand activation that brought Portugal to the track

From November 7–9, Nata Pura brought the flavour of Portugal to MotoGP Portimão. As a result, this brand activation created a strong moment of visibility and connection with thousands of visitors at the Algarve International Circuit. Present in 24 FanZone points, Nata Pura reinforced the pastel de nata as a global symbol of Portugal.

MotoGP is one of the world’s most-watched sporting competitions, attracting a diverse international audience, high engagement, and massive media coverage. Therefore, it offers the ideal stage to combine visibility with memorable experiences. For Nata Pura, the event supported its mission to share the authentic Portuguese custard tart worldwide, reinforcing its status as the most awarded pastel de nata.

Nata Pura’s presence at MotoGP Portimão carried symbolic weight. After a year marked by international growth – with activations, partnerships, and tastings across Asia, North America, the Middle East, and Europe – returning to Portugal in such a high-impact setting strengthened the brand’s emotional narrative: a Portuguese tradition with a global voice.

A partnership with local impact: promoting the new Nata Pura Caffé Lagos

This activation was also developed in partnership with Nata Pura Caffé Lagos, the brand’s new store in the Algarve. More than a launch, this opening marks the beginning of a new franchising chain. A promises to bring the world’s most awarded pastel de nata back home, and closer to consumers. The presence at MotoGP served as a powerful platform to announce and amplify this milestone, ensuring immediate regional visibility and driving awareness toward the new space.

A strategy focused on experience, reach, and authenticity

The activation was built upon three strategic pillars designed to maximise reach and engagement.

1. Distributed presence across 24 points of sale
Nata Pura products were available in bars, food courts, VIP lounges, and high-traffic zones throughout the circuit. This widespread distribution ensured that visitors repeatedly encountered the brand, increasing awareness and reinforcing recall.

2. Product sampling and sensory engagement
One of the strongest components of the activation was the tasting of mini pastéis de nata. Offering a direct sensory experience allowed Portuguese and international consumers to connect emotionally with the brand. These moments of delight often translate into spontaneous social media sharing, organically amplifying visibility.

3. Strong and consistent visual identity
Nata Pura maintained its iconic black visual identity across materials and touchpoints. This ensured coherence with the brand’s global image, reinforcing elegance, premium positioning, and recognisability.

A return to Portugal with global impact

In 2025, Nata Pura strengthened its international footprint by participating in major events in Korea, Japan, Canada, Australia, and the United States. Ending the year with a key activation at home, and in such a vibrant, high-exposure environment, reinforced the brand’s role as a global ambassador of Portuguese pastry.

The presence of Nata Pura at MotoGP Portimão demonstrated how a well-designed brand activation can go beyond visibility. It can create real connections, emotional impact, and meaningful brand memorability. Through distribution, sampling, and consistent identity, Nata Pura once again celebrated the power of the pastel de nata. This pastry is a flavour that unites tradition, pride, and global appeal.

Global moves: 10 lessons in internationalisation learned on the ground

Mabílio de Albuquerque CEO Nata Pura BY Foods pastéis de nata lessons in internationalisation

Over the past few months, our CEO, Mabilio de Albuquerque, has been sharing daily insights on LinkedIn about internationalization; the result of years of experience taking a Portuguese brand to more than 37 countries.
In this article, we consolidate the 10 key lessons in internationalisation from these reflections, highlighting what it truly takes to transform a local product into a global success.

1. Mindset comes first

Before logistics, regulations, or contracts, entrepreneurs need to prepare their mindset. Going global means embracing uncertainty, adapting faster than competitors, and turning risk into opportunity. Without this mental shift, no export plan survives its first challenge.

2. Fear is the first invisible barrier

Regulations can be addressed with experts, but the fear of failure can paralyze a business before it even starts. The courage to take the first step, even without all the answers, often separates the companies that stay local from the ones that go global.

3. Research is more than a plane ticket

Knowing a market doesn’t come from a flight. It requires deep study: consumer habits, cultural codes, distribution channels, and pricing psychology. You don’t “discover” a market – you study it into clarity.

4. Authenticity sells – but it must be accessible

Products with strong local identity, like the pastel de nata, can conquer the world. The key is balancing authenticity and accessibility: keeping the essence while making it understandable and appealing to someone with no cultural references.

5. Internationalisation is less glamour and more resilience

Business trips may sound exciting, but reality is long hours, complex paperwork, and inevitable mistakes. The reward is not the romance of the idea, but the resilience gained along the way.

6. Regulations are not obstacles, they’re maps

Food safety, labelling, or taxation rules may feel like a maze. In fact, they are the map guiding your market entry. Entrepreneurs who prepare and work with experts turn bureaucracy into a competitive advantage.

7. Culture matters as much as product

Negotiating in Tokyo is not the same as in Lisbon. Understanding cultural codes, business pace, and local expectations is what ensures a product not only arrives but also stays in a market.

8. Price speaks a different language in every country

Pricing is more than math; it’s positioning. What feels premium in one market may seem affordable in another. Setting international prices requires cultural sensitivity, competitor benchmarks, and strategic vision.

9. Digital is often the first door to new markets

Today, the first international sale often happens online. Social media, e-commerce, and global platforms are the new entry point. Having a digital strategy tailored to local behaviours can open markets before the first shipment leaves the factory.

10. Resilience is the currency that never devalues

Capital funds internationalisation, but resilience sustains it. Every setback (delays, rejections, failed launches) becomes growth only if the entrepreneur can rise again. In the end, going global is more than business: it’s a school of life.

Mabilio’s reflections on LinkedIn show that internationalisation is not a straight line. It is a journey of courage, research, adaptation, and resilience. For any company dreaming of going global, these lessons are practical reminders that growth abroad requires more than product; it requires vision, culture, and humanity.

Creative ways to serve frozen custard tarts in summer menus

Pretty girl eating a pastel de nata Nata Pura

Make the most of summer menus with a versatile, premium dessert

Summer brings lighter meals, seasonal menus, and a constant demand for creative, feel-good food. But that doesn’t mean you need to reinvent your dessert offer from scratch. Sometimes, all it takes is a twist on a classic.

Frozen custard tarts – like the iconic Portuguese custard tart – offer the perfect balance of tradition, convenience, and versatility. Whether you’re a hotel, coffee shop, or catering business, here are fresh ideas to make this product shine all summer long.

1. Brunch boards & boutique breakfasts

Brunch is one of the most photographed and shared meals of the day, and adding a pastel de nata to the table makes the moment even more memorable.

Serve mini frozen custard tarts with seasonal fruit and Greek yogurt as part of a breakfast platter.
Add them to a Portuguese-inspired brunch board, alongside cheeses, jams, crusty bread, and coffee.
Pair with iced coffee, kombucha, or sparkling water for a light, modern twist.

Tip: Opt for bite-size tarts for easy plating and better cost control.

2. Reinvented summer desserts

Tarts are a natural canvas for creativity. Elevate your frozen custard tart with seasonal toppings or unexpected combinations.

Top with fresh berries or a spoonful of passion fruit pulp for a vibrant look.
Serve à la mode: warm custard tart + vanilla gelato = instant summer hit.
Get gourmet: deconstruct the tart with pastry shards, custard quenelle, and crumble for a plated dessert.

Tip: Pair with sparkling rosé or cold-brew coffee to balance sweetness.

3. For events, catering and outdoor service

If you’re managing events, pop-ups, food trucks, or even rooftop bars, the frozen custard tart offers flexibility and wow-factor without requiring a full kitchen.

Tart skewers with strawberries, mint, and a drizzle of chocolate.
Tarts in a cup: crumble base + baked custard tart + whipped cream – perfect for standing events.
Customise with local flavours: matcha, yuzu, cardamom, salted caramel.

Tip: Frozen pastries mean zero prep stress – bake, top, and serve.

Why frozen works for business

Nata Pura’s frozen Portuguese tarts are crafted with quality ingredients and deep respect for tradition, but designed for modern kitchens.

You get:

Consistent results every time;
Less waste, better stock control;
Short bake times and no prep needed;
A product that adapts to your creativity and seasonality.

Whether you run a boutique hotel or a busy coffee shop chain, like Starbucks, frozen custard tarts offer a simple way to elevate your dessert experience.

Summer is the perfect time to explore new ways of serving old favourites. With a high-quality frozen custard tart, you’re not just offering dessert – you’re offering a moment your customers will remember (and maybe even post about).

Want to bring these ideas to life?

We work with professionals in 35+ countries, providing frozen tarts that are ready to bake, serve, and impress.

Let’s build your summer menu together.
Contact us today

Pastel de nata: a must-try travel experience from Portuguese bakery tradition

Why food tourism is embracing the Portuguese custard tart

Summer is the season of travel, discovery, and unforgettable tastes. And when it comes to authentic culinary experiences, the pastel de nata – also known as the Portuguese custard tart or eggtart – is rising as one of the most iconic travel bites in the world. Originating from the heart of Portuguese bakery tradition, this small tart is now found far beyond Portugal’s borders, turning heads and winning hearts.

The pastel de nata: more than just a pastry

Originally created by monks over 300 years ago, the pastel de nata has become a symbol of Portuguese culture. With its flaky crust and creamy egg custard filling, it’s not just a dessert – it’s a taste of history.

Whether served warm with a sprinkle of cinnamon or enjoyed as a quick bite on the go, the Portuguese custard tart is a memorable part of the travel experience for tourists visiting Portugal or Portuguese-style bakeries around the world.

A global journey: where tourists are tasting Nata Pura

In Portugal: Sintra’s Nata Pura kiosk

Located in one of the country’s most visited towns, our branded Nata Pura kiosk in Sintra welcomes thousands of tourists every month – offering them the chance to try a freshly baked pastel de nata while soaking in the heritage of Portuguese baking.

In Japan: Expo 2025 Osaka

At the Portugal Pavilion in Expo 2025 Osaka, the Nata Pura Portuguese eggtart is served daily to visitors from all over the globe. The long lines speak for themselves: people are eager to discover this little piece of Portugal.

Worldwide: hotels, airports & coffee shops

From luxury hotels to international airports, the pastel de nata is becoming a go-to offering in foodservice. Tourists and locals alike are discovering the taste of Portuguese bakery excellence in every bite – wherever they are.

Food tourism meets frozen innovation

With the growing demand for authentic, high-quality local foods, frozen pastries like Nata Pura allow businesses to serve the real taste of Portuguese custard tarts – anytime, anywhere. Our products maintain texture, flavour and authenticity while being convenient for chefs, coffee shops and foodservice operators.

This innovation makes the eggtart accessible on a global scale, helping travellers experience the tradition without compromise.

Why it matters for hotels, coffee shops and retailers

Adding the pastel de nata to your menu or display isn’t just adding another product – it’s adding a story. It becomes a conversation starter, a cultural touchpoint, and an unforgettable bite that creates emotional connection with your guests.

For businesses targeting tourists, a high-quality Portuguese custard tart offers a way to: enhance local authenticity; offer an Instagram-worthy moment; drive repeat purchases through emotional experience.

In a world where travellers crave real stories and authentic tastes, the pastel de nata delivers both. It’s a passport to Portuguese culture in a single bite – whether discovered in Lisbon, Porto, Tokyo, London or Dubai.

Ready to turn a Portuguese classic into your next best-seller?

Whether you’re running a hotel, a coffee shop, or a retail space, Nata Pura gives you everything you need to offer an unforgettable experience – from iconic taste to reliable service.

Let’s talk and explore how we can bring the pastel de nata to your customers, wherever they are.

Get in touch now!

From Monastery to market: how sustainable frozen pastry is shaping the future of food

Pastéis de nata Nata Pura at the best supermarket in the world, sustainable frozen pastry producted BY Foods

In a world where sustainability is no longer optional, even traditional desserts must adapt. The pastel de nata, a Portuguese pastry born in monasteries centuries ago, is now travelling the world – frozen, safe, and sustainable.

At BY Foods, we believe that frozen pastry can be both delicious and responsible. Here’s how we’re helping shape the future of food with every box of nata we deliver.

Tradition meets innovation in frozen pastry

Our story begins with a classic: the pastel de nata, made according to the original monastic recipe. But behind each custard tart we export is a modern production model designed for efficiency, quality, and sustainability.

From carefully sourced ingredients to waste reduction and clean energy initiatives, we ensure every step adds value – not burden – to the planet.

Ultra-freezing for a 18-month shelf life

The secret behind our global reach is our freezing technology. Using blast freezing, we lock in freshness, flavour, and texture – without preservatives.

With an 18-month shelf life, our frozen pastéis de nata are ideal for international distribution. They allow better inventory control, reduce food waste, and enable businesses to serve premium pastry on demand.

FSC certified packaging for frozen foods

Packaging is critical in frozen food logistics, but it doesn’t have to come at the environment’s expense. We use FSC-certified cardboard and continue to develop alternative materials to reduce our packaging footprint further.

Our goal: protect the product throughout the cold chain while supporting a more sustainable food packaging system.

Cold chain logistics for global distribution

BY Foods currently exports to over 37 countries, from Europe to Asia and the Middle East. Ensuring quality across that distance requires a tightly managed cold chain.

By optimising shipping routes, consolidating deliveries, and maintaining a frozen supply chain from origin to shelf, we minimise waste and carbon impact while guaranteeing food safety and consistency.

Why sustainable frozen pastry is the future

Frozen pastry isn’t just about convenience – it’s about ensuring quality and reducing waste on a global scale. At BY Foods, we’re leading the way by combining traditional recipes with sustainable practices, long shelf life, and responsible logistics.

By combining a 18-month shelf life, certified packaging, and cold chain logistics, we’re setting new standards for sustainable frozen pastry production and distribution.

Whether you’re a distributor, retailer or foodservice professional, we offer more than a product – we offer a solution ready for global scale.

From Portugal to the world, one sustainable pastel de nata at a time.

Want to bring sustainable pastry to your market?

Let’s talk! Contact our team or explore our range to discover how we can grow together.

Pastel de nata around the world: global flavours, local twists

eating a pastel de nata, maked wirh global flavours and drinking a japan tea

How does a small custard tart, born in Portuguese monasteries over three centuries ago, become a global success story? The answer lies in a perfect mix of consistency and adaptability, combined with a bold vision, and a world of pastel de nata global flavours.

At BY Foods, we’re not just exporting pastry – we’re exporting culture. And at the heart of this journey is someone who saw the potential long before the world was ready.

A vision for expansion, rooted in tradition

When Mabílio de Albuquerque founded BY Foods, he followed a simple but powerful belief: that one of Portugal’s most iconic pastries could find a home in markets far beyond its borders. At a time when many still saw frozen pastry as a compromise, he saw it as an opportunity. A way to preserve quality, guarantee consistency, and scale a product that deserved global attention.

With a clear vision and a strong connection to Portuguese culinary heritage, Mabílio set out to combine tradition with innovation. Not by changing the recipe, but by rethinking how it could be produced, transported and enjoyed around the world. Under his leadership, BY Foods grew from a local project into an international operation, with the brand Nata Pura distributed in over 37 countries across Europe, the Middle East, and Asia.

His approach remains a guiding force today: respect the roots, trust the product, and adapt when needed to meet new tastes, cultures, and contexts.

Reinventing a classic: the global journey of a Portuguese icon

The traditional pastel de nata is universally loved. But behind the scenes, adapting it to local markets is an art – and a science.

We’ve seen our custard tarts enjoyed in countless ways around the world – served with green tea in Japan, paired with coffee or champagne in Europe, topped with ice cream or fresh fruit, featured as dessert, brunch, or even part of a premium breakfast.

Each variation reflects how local culture meets Portuguese tradition – and makes it their own.

The Middle East: sweet meets subtle

In the United Arab Emirates and Saudi Arabia, where dessert traditions often favour balance and subtle sweetness, the pastel de nata has found a unique niche. Its rich creaminess and delicate caramelised top make it a favourite in both premium retail and high-end hospitality, especially when paired with Arabic coffee or cardamom tea.

This region has proven that a product doesn’t need to change radically to resonate – it simply needs the right context and a quality guarantee.

Japan: matcha as a bridge between worlds

In Japan, respect for tradition goes hand in hand with a love for experimentation. The pastel de nata with matcha is a perfect example: the custard’s sweetness is beautifully balanced by the earthy bitterness of green tea powder, creating a new version that feels both local and premium.

This adaptation wasn’t born in a lab – it came from listening to local partners, chefs, and consumers.

France: when custard meets cheese

France, the land of pastry, is also a place where the unexpected can thrive – if done well. Our savoury pastéis de nata, featuring ingredients like brie or blue cheese, have unlocked new opportunities in the HoReCa channel.

Used as starters, brunch options, or canapés, these salty adaptations prove the versatility of the format. Once again, it’s not about replacing tradition; it’s about expanding its reach.

Consistency where it matters. Flexibility where it counts.

We never change the base of our recipe lightly. But we do pay attention to regional trends, flavour preferences, and the creative input of our partners.

Every new adaptation – whether flavour, format, or packaging – goes through a process of testing, feedback, and alignment. The goal is always the same: respect the soul of the product while making it feel at home, anywhere in the world.

This balance is what drives the sustainable global growth of BY Foods.

The world’s most adaptable pastry?

From Dubai to Tokyo, Paris to Seoul, our pastéis de nata are speaking different flavour languages – and being welcomed with open arms.

The Portuguese tradition remains the heart of our product.

But it’s our openness to the world that allows us to travel and thrive.

Nata Pura reaches the world’s best supermarket: Portuguese pastéis de nata take the spotlight in Australia

Nata Pura pastéis de nata at the word's best supermarket 2024: Foodland Australia

Now available at Saints Road Foodland – officially named the world’s best supermarket

The Australian store Saints Road Foodland, part of the Foodland Supermarkets network and operated by the Chapley Group, was recently awarded World’s Best Supermarket at the IGA International Retailer Awards 2024.
This global recognition celebrates excellence in store design, innovation, and customer experience – and we’re proud that our Nata Pura pastéis de nata are now part of this standout retailer’s frozen selection.

Portuguese products with world-class standards

Having our products featured in one of the most respected and competitive supermarkets worldwide reinforces our commitment to delivering quality, tradition, and consistency.

Our Portuguese custard tarts are more than just a pastry, it’s a cultural icon. And seeing them on the shelves of an internationally awarded supermarket reinforces our belief that a little taste of Portugal belongs on the global stage.

Frozen pastéis de nata: tradition meets innovation

Our oven and air fryer-ready frozen pastéis de nata bring together two worlds – the tradition of artisanal Portuguese baking and the practicality today’s consumers expect.
In just a few minutes at home, anyone can enjoy a freshly baked, golden, flaky pastry with a creamy, indulgent filling. That balance between convenience and authenticity is exactly what sets us apart – and why retailers like Foodland choose us.

Being in the right place, with the right partners

Partnering with the world’s best retailers is both a responsibility and an opportunity. Every shelf we reach is the result of dedication, consistency, and our mission to bring the best of Portugal to the world.

And none of this would be possible without the continued trust and collaboration of our partner Dallas International. Their work on the ground has been key in making this placement a reality, proof of what strong, aligned partnerships can achieve across borders.