Nata Pura reaches the world’s best supermarket: Portuguese pastéis de nata take the spotlight in Australia

Nata Pura pastéis de nata at the word's best supermarket 2024: Foodland Australia

Now available at Saints Road Foodland – officially named the world’s best supermarket 

The Australian store Saints Road Foodland, part of the Foodland Supermarkets network and operated by the Chapley Group, was recently awarded World’s Best Supermarket at the IGA International Retailer Awards 2024
This global recognition celebrates excellence in store design, innovation, and customer experience – and we’re proud that our Nata Pura pastéis de nata are now part of this standout retailer’s frozen selection. 

Portuguese products with world-class standards 

Having our products featured in one of the most respected and competitive supermarkets worldwide reinforces our commitment to delivering quality, tradition, and consistency.  

Our Portuguese custard tarts are more than just a pastry, it’s a cultural icon. And seeing them on the shelves of an internationally awarded supermarket reinforces our belief that a little taste of Portugal belongs on the global stage. 

Frozen pastéis de nata: tradition meets innovation 

Our oven and air fryer-ready frozen pastéis de nata bring together two worlds – the tradition of artisanal Portuguese baking and the practicality today’s consumers expect. 
In just a few minutes at home, anyone can enjoy a freshly baked, golden, flaky pastry with a creamy, indulgent filling. That balance between convenience and authenticity is exactly what sets us apart – and why retailers like Foodland choose us.  

Being in the right place, with the right partners  

Partnering with the world’s best retailers is both a responsibility and an opportunity. Every shelf we reach is the result of dedication, consistency, and our mission to bring the best of Portugal to the world. 

And none of this would be possible without the continued trust and collaboration of our partner Dallas International. Their work on the ground has been key in making this placement a reality, proof of what strong, aligned partnerships can achieve across borders. 

3 powerful lessons from a winning pastel de nata (the most awarded) export strategy

When we decided to take pastel de nata beyond borders, we knew we were bringing more than just a product; we were sharing heritage. But the world is diverse, which demands listening, adapting, and innovating from our side.

1. Local flavours also tell a story

Pastel de nata is unmistakably Portuguese. However, to win over new markets, we had to understand local preferences and introduce variations that stayed true to the product’s essence. In Japan, for example, matcha (green tea) is part of the cultural identity. By creating a matcha version, we connected two traditions authentically, while also responding to local trends. In Paris, flavours like brie and camembert offer a sophisticated and unexpected twist that reflects the local palate.

This balance between authenticity and local adaptation has become a cornerstone of our international strategy. It’s one of the reasons why Nata Pura has been so well received in culturally distinct regions.

2. Each market has its own pace and rules

Legal and operational requirements vary from country to country. From health certifications to logistics needs, we had to invest time and resources to ensure our products arrived safely and met the expected standards. In markets like the U.S., traceability and trust in the supply chain are critical, not only to comply with regulations but to build confidence with clients.

We ensure product quality through strict cold chain logistics and compliance with international export standards, maintaining the authenticity of our pastel de nata across all markets.

3. Storytelling adapts – the truth remains

Whether it’s on a store shelf in Tokyo, a coffee shop in London, or a trade show in Boston, the way we communicate pastel de nata may shift – but what it stands for does not: quality, tradition, and Portuguese passion. That authenticity is the guiding thread of our brand, no matter the language or culture.

The idea of exporting tradition goes far beyond simply selling a product: it’s about building genuine connections with the world, without ever losing sight of where we come from. This philosophy guides everything we do – from the partners we choose to the events we attend.

Ready to bring authentic pastel de nata to your market?

We’re always looking for new partners who believe in the value of quality, innovation, and cultural connection. If you’re looking to import pastel de nata from Portugal, let’s talk – we export globally, with the know-how and flexibility to match your market’s needs.

👉 Contact us and discover how we can work together.

Making a global pastel de nata: what it takes to deliver quality everywhere

Nata Pura delivers quality everywhere with her pastéis de nata

At BY Foods, we believe that consistency is the most underrated form of innovation – and the key to deliver quality everywhere.

The pastel de nata is more than a dessert. It’s a cultural symbol, a moment of pause, a shared memory for many. But when we decided to take it beyond Portugal, we knew that delivering it with the same quality anywhere in the world would require more than tradition.
From production to preparation, every detail matters – especially when the goal is to preserve flavour and authenticity at scale. Here’s what it truly takes to make a pastel de nata global, without losing what makes it local.

1. Standardised production without compromise

Every Nata Pura tart begins in Portugal, made in a certified facility where the process is key.
We source quality ingredients, follow strict hygiene protocols, and test each batch for consistency in texture, flavour, and structure.

Scaling doesn’t mean simplifying. For us, it means making the artisanal reproducible, without losing its soul.

2. Ultra-freezing to lock in freshness

Right after baking, each tart undergoes ultra-freezing – a method that stops time, in a sense.
It preserves the delicate balance between crispy layers and creamy custard, while extending shelf life and ensuring food safety.

This step is what allows a pastel de nata made in Portugal to taste just as fresh in Japan, Australia, or Canada.

3. Cold chain logistics that leave no gaps

Maintaining product integrity in transit is non-negotiable.
Each shipment of Nata Pura travels at -18 °C, monitored with real-time data, from the loading dock to the final delivery point.

We work with trusted logistics partners who understand that food quality is fragile, and that every hour without control can make the difference between good and great.

4. Preparation at destination: training, tools, and trust

Exporting a pastry is one thing. Making sure it’s served properly is another.

That’s why we provide full support to our clients and partners:

  • Training for kitchen staff (on-site or remote)
  • Recommended baking equipment
  • Clear, visual preparation guides
  • Dedicated technical contacts for follow-up

Whether it’s for a retailer in the UK or the Portugal Pavilion at Expo Osaka 2025, we ensure that the final product reflects everything we stand for – from flavour to presentation.

Case in point: Nata Pura at Expo Osaka 2025

Being the official custard tart of the Portugal Pavilion at Expo 2025 is an honour, but also a daily operational test.
Every tart is baked on-site, following precise instructions and using selected equipment. And every visitor tasting it is experiencing the same standard we set from day one.

This is more than a moment – it’s a long-term commitment to delivering Portuguese tradition at its best.

A global standard, built on craft

There’s a quiet power in doing something well, over and over again.

At BY Foods, we don’t just want to go far. We want to go far without changing who we are.
And that means building processes that protect the essence of what we do.

From the first recipe to the final bite, the goal remains the same: Deliver quality. Anywhere.

Nata Pura at Expo 2025 Osaka: a flavourful journey between Portugal and Japan

expo 2025 osaka portugal pavilion nata pura pasteis de nata

Some flavours cross oceans. And some stories are best told at the table. In 2025, Nata Pura brings the pastel de nata — a symbol of Portuguese pastry — to Expo 2025 Osaka, celebrating centuries of connection between the two countries.

Portugal pavilion: the Ocean as a starting point

The theme of the Portuguese pavilion “Ocean: the Blue Dialogue” — pays tribute to the sea as a link between peoples, cultures and knowledge. Designed by renowned Japanese architect Kengo Kuma, the structure stands out for its use of recycled fishing nets and maritime ropes, evoking the movement of waves and underscoring a strong commitment to sustainability.

This pavilion represents an opportunity to showcase the very best of Portugal — from innovation to tradition, from design to gastronomy.

The pastel de nata as a cultural ambassador

Among the many sensory experiences available at the pavilion, Nata Pura’s presence in the official restaurant is an irresistible invitation to taste. Our pastéis de nata, made using a traditional recipe and strict quality control, have become one of the visitors’ favorite choices — for many, it’s their first time discovering this iconic Portuguese treat.

The response has been enthusiastic. Some visitors return to savour another one. Others leave with the flavour still lingering and a growing curiosity to discover more about Portugal.

A long-standing connection

The relationship between Portugal and Japan is nothing new. As early as the 16th century, Portuguese navigators were the first Europeans to reach the Japanese archipelago. With them came products, techniques and… words.

Japanese linguist Tetsuo Harada recently highlighted how words like “pão” (bread), “botão” (button), “copo” (glass), “álcool” (alcohol) and “caramelo” (caramel) entered the Japanese vocabulary through Portuguese. This legacy lives on in language and now finds new life through flavour — like that of our pastel de nata.

A global stage with real impact

Expo 2025 Osaka brings together over 150 national pavilions and expects to welcome around 28 million visitors over six months. Nata Pura seizes this global stage as a strategic opportunity to strengthen its position in the Asian market — especially in Japan, where the product continues to gain recognition for its authenticity, practicality, and indulgent character.

For the Nata Pura team, this participation is also a way to build commercial relationships, listen directly to the end consumer, and continue developing a brand that is proudly Portuguese, but with a global ambition.

At Nata Pura, we believe every pastel tells a story. In Osaka, that story is about encounters, flavor, and cultural bridges.

Follow our journey at Expo 2025 Osaka and learn more about us at www.natapura.com or on our LinkedIn.