Nata Pura named International Bakery Awards Product of the Year 2025: a milestone in global expansion and brand consolidation in Portugal

Product of the Year at the 2025 International Bakery & Confectionery Awards

Nata Pura has been named Product of the Year at the 2025 International Bakery & Confectionery Awards. This marks a major recognition for BY Foods and for the growing global appreciation of Portuguese pastry. The award highlights the product’s quality, innovation, and consistency. It also reflects the strength of a brand that has taken a traditional Portuguese icon to dozens of international markets. While doing so, it has preserved its authenticity.

The International Bakery Awards celebrate products that excel in flavour, creativity, and technical execution. Among a strong group of finalists, Nata Pura stood out for its ability to deliver the true characteristics of a traditional pastel de nata. Even in a frozen format, it preserves those characteristics.

The product keeps its crisp layers, smooth custard, and caramelised top even at scale. As a result, it achieves something few pastries manage without compromise.

Nata Pura enhances the original recipe rather than reinventing it. The brand combines classic baking techniques with modern production methods. This enables both artisan bakeries and large foodservice operators to offer a premium, reliable pastel de nata experience.

This balance between heritage and innovation has been key to its global acceptance.

The award also arrives at a moment when international demand for authentic bakery products is growing rapidly. Consumers are looking for craftsmanship, cultural identity and flavours with a story. Because of that, Nata Pura has become a symbol of this movement. It represents Portuguese culinary heritage with quality that resonates in markets around the world.

For retailers, distributors and potential franchise partners, the distinction sends a strong message. Nata Pura is a brand with clear vision, long-term potential and strong consumer appeal. Consequently, the award strengthens confidence in the brand and supports its continued expansion.

Being named International Bakery Awards Product of the Year 2025 is more than an honour. It validates the strategic vision that defines Nata Pura. More importantly, it marks a new chapter in the journey of a Portuguese icon. Today, it stands as a globally respected bakery favourite.

Nata Pura reaches the world’s best supermarket: Portuguese pastéis de nata take the spotlight in Australia

Nata Pura pastéis de nata at the word's best supermarket 2024: Foodland Australia

Now available at Saints Road Foodland – officially named the world’s best supermarket 

The Australian store Saints Road Foodland, part of the Foodland Supermarkets network and operated by the Chapley Group, was recently awarded World’s Best Supermarket at the IGA International Retailer Awards 2024. 
This global recognition celebrates excellence in store design, innovation, and customer experience – and we’re proud that our Nata Pura pastéis de nata are now part of this standout retailer’s frozen selection. 

Portuguese products with world-class standards 

Having our products featured in one of the most respected and competitive supermarkets worldwide reinforces our commitment to delivering quality, tradition, and consistency.  

Our Portuguese custard tarts are more than just a pastry, it’s a cultural icon. And seeing them on the shelves of an internationally awarded supermarket reinforces our belief that a little taste of Portugal belongs on the global stage. 

Frozen pastéis de nata: tradition meets innovation 

Our oven and air fryer-ready frozen pastéis de nata bring together two worlds – the tradition of artisanal Portuguese baking and the practicality today’s consumers expect. 
In just a few minutes at home, anyone can enjoy a freshly baked, golden, flaky pastry with a creamy, indulgent filling. That balance between convenience and authenticity is exactly what sets us apart – and why retailers like Foodland choose us.  

Being in the right place, with the right partners  

Partnering with the world’s best retailers is both a responsibility and an opportunity. Every shelf we reach is the result of dedication, consistency, and our mission to bring the best of Portugal to the world. 

And none of this would be possible without the continued trust and collaboration of our partner Dallas International. Their work on the ground has been key in making this placement a reality, proof of what strong, aligned partnerships can achieve across borders.