Category: Pastry

As a business, I sometimes think we are best compared to a juggling act, balancing very different elements in the air, without loosing momentum and paying equal attention to every thing at once. As any juggler will tell you, though, eventually something will fall, no matter how good she is. In our case, our recurring mistake is to take the simple things for granted. Namely, that people will instinctively know how to prepare our products, as it seems second nature to us since we do it practically every day.

Nata Pura MW, our Pastel de Nata focused brand, has cracked a revolutionary new tech that allows pastry regeneration from deep frozen to ready to eat in under 40 seconds, with zero loss of quality. This is an enormous jump from the 12 to 14 minutes of regeneration present in other similar products available in the market, and a huge convenience add on. As proprietor of this patented technology, BY Foods is the only company able to use this process.