Nata Pura reaches the world’s best supermarket: Portuguese pastéis de nata take the spotlight in Australia

Nata Pura pastéis de nata at the word's best supermarket 2024: Foodland Australia

Now available at Saints Road Foodland – officially named the world’s best supermarket 

The Australian store Saints Road Foodland, part of the Foodland Supermarkets network and operated by the Chapley Group, was recently awarded World’s Best Supermarket at the IGA International Retailer Awards 2024. 
This global recognition celebrates excellence in store design, innovation, and customer experience – and we’re proud that our Nata Pura pastéis de nata are now part of this standout retailer’s frozen selection. 

Portuguese products with world-class standards 

Having our products featured in one of the most respected and competitive supermarkets worldwide reinforces our commitment to delivering quality, tradition, and consistency.  

Our Portuguese custard tarts are more than just a pastry, it’s a cultural icon. And seeing them on the shelves of an internationally awarded supermarket reinforces our belief that a little taste of Portugal belongs on the global stage. 

Frozen pastéis de nata: tradition meets innovation 

Our oven and air fryer-ready frozen pastéis de nata bring together two worlds – the tradition of artisanal Portuguese baking and the practicality today’s consumers expect. 
In just a few minutes at home, anyone can enjoy a freshly baked, golden, flaky pastry with a creamy, indulgent filling. That balance between convenience and authenticity is exactly what sets us apart – and why retailers like Foodland choose us.  

Being in the right place, with the right partners  

Partnering with the world’s best retailers is both a responsibility and an opportunity. Every shelf we reach is the result of dedication, consistency, and our mission to bring the best of Portugal to the world. 

And none of this would be possible without the continued trust and collaboration of our partner Dallas International. Their work on the ground has been key in making this placement a reality, proof of what strong, aligned partnerships can achieve across borders. 

3 powerful lessons from the most awarded pastel de nata export strategy

When we decided to take pastel de nata beyond borders, we knew we were bringing more than just a product; we were sharing heritage. But the world is diverse, which demands listening, adapting, and innovating from our side.

1. Local flavours also tell a story

Pastel de nata is unmistakably Portuguese. However, to win over new markets, we had to understand local preferences and introduce variations that stayed true to the product’s essence. In Japan, for example, matcha (green tea) is part of the cultural identity. By creating a matcha version, we connected two traditions authentically, while also responding to local trends. In Paris, flavours like brie and camembert offer a sophisticated and unexpected twist that reflects the local palate.

This balance between authenticity and local adaptation has become a cornerstone of our international strategy. It’s one of the reasons why Nata Pura has been so well received in culturally distinct regions.

2. Each market has its own pace and rules

Legal and operational requirements vary from country to country. From health certifications to logistics needs, we had to invest time and resources to ensure our products arrived safely and met the expected standards. In markets like the U.S., traceability and trust in the supply chain are critical, not only to comply with regulations but to build confidence with clients.

We ensure product quality through strict cold chain logistics and compliance with international export standards, maintaining the authenticity of our pastel de nata across all markets.

3. Storytelling adapts – the truth remains

Whether it’s on a store shelf in Tokyo, a coffee shop in London, or a trade show in Boston, the way we communicate pastel de nata may shift – but what it stands for does not: quality, tradition, and Portuguese passion. That authenticity is the guiding thread of our brand, no matter the language or culture.

The idea of exporting tradition goes far beyond simply selling a product: it’s about building genuine connections with the world, without ever losing sight of where we come from. This philosophy guides everything we do – from the partners we choose to the events we attend.

Ready to bring authentic pastel de nata to your market?

We’re always looking for new partners who believe in the value of quality, innovation, and cultural connection. If you’re looking to import (the most awarded) pastel de nata from Portugal, let’s talk – we export globally, with the know-how and flexibility to match your market’s needs.

👉 Contact us and discover how we can work together.