When we decided to take pastel de nata beyond borders, we knew we were bringing more than just a product; we were sharing heritage. But the world is diverse, which demands listening, adapting, and innovating from our side.
1. Local flavours also tell a story
Pastel de nata is unmistakably Portuguese. However, to win over new markets, we had to understand local preferences and introduce variations that stayed true to the product’s essence. In Japan, for example, matcha (green tea) is part of the cultural identity. By creating a matcha version, we connected two traditions authentically, while also responding to local trends. In Paris, flavours like brie and camembert offer a sophisticated and unexpected twist that reflects the local palate.
This balance between authenticity and local adaptation has become a cornerstone of our international strategy. It’s one of the reasons why Nata Pura has been so well received in culturally distinct regions.
2. Each market has its own pace and rules
Legal and operational requirements vary from country to country. From health certifications to logistics needs, we had to invest time and resources to ensure our products arrived safely and met the expected standards. In markets like the U.S., traceability and trust in the supply chain are critical, not only to comply with regulations but to build confidence with clients.
We ensure product quality through strict cold chain logistics and compliance with international export standards, maintaining the authenticity of our pastel de nata across all markets.
3. Storytelling adapts – the truth remains
Whether it’s on a store shelf in Tokyo, a coffee shop in London, or a trade show in Boston, the way we communicate pastel de nata may shift – but what it stands for does not: quality, tradition, and Portuguese passion. That authenticity is the guiding thread of our brand, no matter the language or culture.
The idea of exporting tradition goes far beyond simply selling a product: it’s about building genuine connections with the world, without ever losing sight of where we come from. This philosophy guides everything we do – from the partners we choose to the events we attend.
Ready to bring authentic pastel de nata to your market?
We’re always looking for new partners who believe in the value of quality, innovation, and cultural connection. If you’re looking to import pastel de nata from Portugal, let’s talk – we export globally, with the know-how and flexibility to match your market’s needs.
👉 Contact us and discover how we can work together.
