From November 7–9, Nata Pura brought the flavour of Portugal to MotoGP Portimão. As a result, this brand activation created a strong moment of visibility and connection with thousands of visitors at the Algarve International Circuit. Present in 24 FanZone points, Nata Pura reinforced the pastel de nata as a global symbol of Portugal.
MotoGP is one of the world’s most-watched sporting competitions, attracting a diverse international audience, high engagement, and massive media coverage. Therefore, it offers the ideal stage to combine visibility with memorable experiences. For Nata Pura, the event supported its mission to share the authentic Portuguese custard tart worldwide, reinforcing its status as the most awarded pastel de nata.
Nata Pura’s presence at MotoGP Portimão carried symbolic weight. After a year marked by international growth – with activations, partnerships, and tastings across Asia, North America, the Middle East, and Europe – returning to Portugal in such a high-impact setting strengthened the brand’s emotional narrative: a Portuguese tradition with a global voice.
A partnership with local impact: promoting the new Nata Pura Caffé Lagos
This activation was also developed in partnership with Nata Pura Caffé Lagos, the brand’s new store in the Algarve. More than a launch, this opening marks the beginning of a new franchising chain. A promises to bring the world’s most awarded pastel de nata back home, and closer to consumers. The presence at MotoGP served as a powerful platform to announce and amplify this milestone, ensuring immediate regional visibility and driving awareness toward the new space.
A strategy focused on experience, reach, and authenticity
The activation was built upon three strategic pillars designed to maximise reach and engagement.
1. Distributed presence across 24 points of sale
Nata Pura products were available in bars, food courts, VIP lounges, and high-traffic zones throughout the circuit. This widespread distribution ensured that visitors repeatedly encountered the brand, increasing awareness and reinforcing recall.
2. Product sampling and sensory engagement
One of the strongest components of the activation was the tasting of mini pastéis de nata. Offering a direct sensory experience allowed Portuguese and international consumers to connect emotionally with the brand. These moments of delight often translate into spontaneous social media sharing, organically amplifying visibility.
3. Strong and consistent visual identity
Nata Pura maintained its iconic black visual identity across materials and touchpoints. This ensured coherence with the brand’s global image, reinforcing elegance, premium positioning, and recognisability.
A return to Portugal with global impact
In 2025, Nata Pura strengthened its international footprint by participating in major events in Korea, Japan, Canada, Australia, and the United States. Ending the year with a key activation at home, and in such a vibrant, high-exposure environment, reinforced the brand’s role as a global ambassador of Portuguese pastry.
The presence of Nata Pura at MotoGP Portimão demonstrated how a well-designed brand activation can go beyond visibility. It can create real connections, emotional impact, and meaningful brand memorability. Through distribution, sampling, and consistent identity, Nata Pura once again celebrated the power of the pastel de nata. This pastry is a flavour that unites tradition, pride, and global appeal.
