As a business, I sometimes think we are best compared to a juggling act, balancing very different elements in the air, without loosing momentum and paying equal attention to every thing at once. As any juggler will tell you, though, eventually something will fall, no matter how good she is. In our case, our recurring mistake is to take the simple things for granted. Namely, that people will instinctively know how to prepare our products, as it seems second nature to us since we do it practically every day.
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