Preparation is key
in business, as we often juggle many elements to keep everything balanced. Even the best jugglers know that something will eventually fall. For us, the problem came from taking simple things for granted. We assumed people would instinctively know how to prepare our natas, as it’s second nature to us.
One incident made this issue clear. At the 2017 ANUGA fair in Köln, we met a Thai gentleman interested in our Nata Pura. He asked for a sample, and we quickly sent it to London, packed in dry ice. However, he returned to our stand at the 2019 ANUGA fair to share his disappointment with the samples.
One memorable incident highlights this issue. At the 2017 ANUGA fair in Köln, we met a Thai gentleman intrigued by our Nata Pura. He requested a sample, and we promptly sent it to London, packed in dry ice. However, it wasn’t until the 2019 ANUGA fair that he returned to our stand, sharing his disappointment with the samples.
What went wrong?
The package arrived in London, where his daughter took it with her on a flight to Bangkok. During the journey, the dry ice melted, and the natas thawed. By the time they were opened, they looked ready to eat. Without preparation instructions, they were eaten as they were—and the experience was disappointing.
Natas need 12–15 minutes in the oven to bring out their full flavor and texture. Without this step, they lose their signature appeal. Unfortunately, we hadn’t provided instructions, thinking it was obvious.
This moment taught us a valuable lesson: Preparation is key, not just in baking but in communication. From then on, we included a simple leaflet with clear instructions for all samples.
The silver lining
We explained the preparation process to our Thai contact, describing the equipment, ovens, and best practices needed. Later, we introduced him to the K-Jada, a product better suited for the Thai market. Today, we are in regular talks to build a successful partnership.
Lessons for success
- Never assume. what seems obvious to you might not be to your leads or partners.
- Every mistake is solvable. open communication and adaptability can turn setbacks into opportunities.
In business, preparation is key to avoiding missteps and building trust. By focusing on details and communicating clearly, we can ensure our success and strengthen our relationships with partners.
