The Gulfood trade show is one of the world’s leading events in the food and beverage industry. Held annually in Dubai, it gathers exhibitors and visitors from all corners of the globe. The event showcases innovations, highlights emerging trends, and creates countless networking and business opportunities. With its dynamic environment and international reach, Gulfood remains a key platform for industry professionals.
The Gulfood 2020 has wrapped up. Despite a noticeable decrease in footfall, likely due to the Covid-19 scare, the event delivered promising business opportunities.
The highlight of the show was our K-Jada. This sweet pastry, often overshadowed by its more famous sibling, the nata, stole the spotlight. Visitors in Dubai flocked to it, likening it to a refreshing oasis in the desert. Caramel was the favorite flavor, and it was thrilling to see K-Jada shine. The pastry’s sweetness resonated deeply with the Middle Eastern audience, who appreciate desserts like honeyed dates, baklava, almond fingers, and harissa. We even suspect the queijada and Knaffeh might be distant relatives!
Meanwhile, Nata Pura launched its new microwaveable line, Nata Pura MW, to great interest. This innovation promises to bring a new era of convenient, delicious treats, starting in the Middle East.
In less positive news, the Foodex trade show in Tokyo has been canceled due to health concerns. We hoped we would surf out the wave of enthusiasm shown at Gulfood for the K-Jada right into March, but it turns out SIAL Canada will be our next host, instead!
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