How much has marketing changed in the context of marketing evolution post-pandemic?
How much has marketing changed in the context of marketing evolution post-pandemic? This article doesn’t aim to analyze its evolution over time, explore Kotler’s Marketing 4.0, or discuss the impact of COVID-19’s second wave. Instead, it focuses on the similarities between companies’ responses to challenges like the pandemic and their adoption of new tools such as Marketing 4.0.
The social era in marketing
In today’s connected world, “social” leads to technological innovation. Social media takes up more of our time than any other platform. We use social apps to communicate, join groups to interact, and socialize with ease—both privately and globally.
The idea of “global” is now inseparable from “social.” Local businesses and governments can no longer operate in isolation. Social collective thinking increasingly influences public opinion.
Global responses to global challenges
World leaders tackled the pandemic with unified strategies. The rapid development of vaccines is a clear example of this collaboration. In business, competitors also joined forces. Burger King, for instance, encouraged customers to support McDonald’s. This bold move resonated with smaller local businesses and quickly went viral.
Similarly, the pandemic highlighted how global political and medical strategies aligned with marketing solutions. Both relied on social collaboration. Lockdowns revealed our shared social responsibility, while citizen-led movements gained global traction. These changes influenced habits and shaped a new type of consumer.
A new reality for brands
In today’s social and digital landscape, consumers hold more power than ever. Reviews, ratings, and social media heavily influence brand perception. Even before COVID, these tools were reshaping marketing. The pandemic accelerated this shift.
Now, brands face greater scrutiny. Large ATL campaigns can appear out of touch during economic challenges. Many companies are reallocating funds to social initiatives. These efforts generate emotional connections and drive viral engagement.
Adapting to constant change
The world is always changing, and major shifts demand quick adaptation. While marketing strategies evolve, core principles stay the same. At BY Foods, we embrace flexibility. We develop innovative food products that address global needs while staying aligned with our stakeholders. Our goal is to create indulgent yet valuable experiences, improving lives worldwide.
Stay connected to learn how we’re redefining marketing and innovation in the food industry. Meanwhile, discover more about our mission and vision.