Nata Pura featured on TF1: (re)introducing natas to the French
On February 17th, TF1 aired its Le Grand Format segment during the 8 o’clock news, Journal de 20 Heures, (re)introducing natas to the French audience. The feature highlighted the pastel de nata, showcasing its rich history, the craftsmanship involved in making it, and its growing global success. BY Foods, a leading exporter of pastel de nata, actively contributes to sharing this beloved Portuguese delicacy worldwide.
The broadcast made a strong impact. Since it aired, inquiries from French-speaking countries have risen significantly. This demonstrates how traditional television can still deliver powerful exposure, even in today’s digital age. Moreover, when combined with a compelling story and a quality product, TV remains an effective way to generate impressive results.
Our signature brand, Nata Pura, stood out in the program. It appeared alongside iconic names like Pastéis de Belém and O Pãozinho das Marias. This recognition is a great honor. Furthermore, it reinforces our dedication to promoting the pastel de nata as a world-class pastry.
As a result of this feature, excitement around the Nata Pura brand has grown. More people are now discovering this Portuguese treasure. Consequently, we feel inspired to share its story with even wider audiences.
Watch the full video here and explore more Nata Pura videos on our YouTube channel.
The power of tradition: connecting cultures through pastel de nata
Every milestone reminds us of the joy and responsibility that come with sharing authentic traditions. At Nata Pura, we take pride in preserving the rich heritage of the pastel de nata, ensuring that each bite reflects its origins and the care poured into its creation. This commitment drives us to continually seek innovative ways to bring this beloved pastry to new audiences, while staying true to its Portuguese roots.
With its growing popularity, the pastel de nata has become more than just a dessert; it is a symbol of culture and connection, bridging borders and delighting people from all walks of life. Each experience with this pastry offers a taste of tradition, a moment of indulgence, and an invitation to explore the vibrant history it represents.
As we continue to share this treasure, our passion for quality and authenticity only deepens. The pastel de nata has proven that great flavors can transcend boundaries, winning hearts and creating memories across the globe—one bite at a time.
