Why food tourism is embracing the Portuguese custard tart
Summer is the season of travel, discovery, and unforgettable tastes. And when it comes to authentic culinary experiences, the pastel de nata – also known as the Portuguese custard tart or eggtart – is rising as one of the most iconic travel bites in the world. Originating from the heart of Portuguese bakery tradition, this small tart is now found far beyond Portugal’s borders, turning heads and winning hearts.
The pastel de nata: more than just a pastry
Originally created by monks over 300 years ago, the pastel de nata has become a symbol of Portuguese culture. With its flaky crust and creamy egg custard filling, it’s not just a dessert – it’s a taste of history.
Whether served warm with a sprinkle of cinnamon or enjoyed as a quick bite on the go, the Portuguese custard tart is a memorable part of the travel experience for tourists visiting Portugal or Portuguese-style bakeries around the world.
A global journey: where tourists are tasting Nata Pura
In Portugal: Sintra’s Nata Pura kiosk
Located in one of the country’s most visited towns, our branded Nata Pura kiosk in Sintra welcomes thousands of tourists every month – offering them the chance to try a freshly baked pastel de nata while soaking in the heritage of Portuguese baking.
In Japan: Expo 2025 Osaka
At the Portugal Pavilion in Expo 2025 Osaka, the Nata Pura Portuguese eggtart is served daily to visitors from all over the globe. The long lines speak for themselves: people are eager to discover this little piece of Portugal.
Worldwide: hotels, airports & coffee shops
From luxury hotels to international airports, the pastel de nata is becoming a go-to offering in foodservice. Tourists and locals alike are discovering the taste of Portuguese bakery excellence in every bite – wherever they are.
Food tourism meets frozen innovation
With the growing demand for authentic, high-quality local foods, frozen pastries like Nata Pura allow businesses to serve the real taste of Portuguese custard tarts – anytime, anywhere. Our products maintain texture, flavour and authenticity while being convenient for chefs, coffee shops and foodservice operators.
This innovation makes the eggtart accessible on a global scale, helping travellers experience the tradition without compromise.
Why it matters for hotels, coffee shops and retailers
Adding the pastel de nata to your menu or display isn’t just adding another product – it’s adding a story. It becomes a conversation starter, a cultural touchpoint, and an unforgettable bite that creates emotional connection with your guests.
For businesses targeting tourists, a high-quality Portuguese custard tart offers a way to: enhance local authenticity; offer an Instagram-worthy moment; drive repeat purchases through emotional experience.
In a world where travellers crave real stories and authentic tastes, the pastel de nata delivers both. It’s a passport to Portuguese culture in a single bite – whether discovered in Lisbon, Porto, Tokyo, London or Dubai.
Ready to turn a Portuguese classic into your next best-seller?
Whether you’re running a hotel, a coffee shop, or a retail space, Nata Pura gives you everything you need to offer an unforgettable experience – from iconic taste to reliable service.
Let’s talk and explore how we can bring the pastel de nata to your customers, wherever they are.
Get in touch now!
