How important are the values that dictate how your company moves through the world? Do you stand by them? BYFoods founder self evaluates his values.
Continue readingHow real values inspire growth and success
A new face for new challenges
We started out in 2014 as Nata Pura. That brand conflated both who we were and our product, and it made sense at the time. We WERE our product, in more ways than one. All business and profit considerations aside, then as now, we truly believe the Nata is a major contender in the world pastry market – even if the world pastry market does not know it yet. But that has changed. We were proven right. Instead of believing we now know.
Continue readingPortuguese pastries are conquering the world
There’s something about Portuguese pastries that makes us picture them on coffee shop shelves and market aisles all over the world. It’s not the fact that they are delicious – most pastries, anywhere in the world, are delicious – and it’s not anything related to any particularity of our gastronomic culture. Possibly, the reason for this perceived potential lies in a universal character that is unique to the way Portuguese pastries are confected.
Continue reading